Advertising Guidelines & User Safety Policies

 

Last modified: 27 November, 2023

INTRODUCTION

We ask you to read and follow these guidelines so we can give our visitors the best possible user experience.

Our guidelines have been summarized on the following page. If any of our policies or guidelines are not clear to you, please contact us.

SYSTEM OF VIOLATIONS

To make sure our policies and guidelines are respected we have chosen to work with a violation system. We may issue a violation when we establish that our policies and guidelines are breached. 

From experience we have learned that clients who proactively monitor their websites experience less undesirable activities on their websites. Proactive contribution can be taken into consideration when deciding on a violation.

Consequences

We make a distinction in registration of violations between two types of issues:

    • Malicious activity (malware, virus etc.) Sites that accumulate 3 violations for malicious activities within 6 months, will have their traffic paused for a course of 1 month
    • Breaches of guidelines of advertising. Sites that accumulate 5 violations within 6 months for a breach of our advertising guidelines will have their traffic paused for a course of 1 month

 

If another breach is detected after traffic has been restored, we may decide to pause traffic to your site for a longer period. Our quality department and/or your sales manager will always contact you about this decision.

Additionally we would like to clarify what happens when your site receives 1 or more violations for malicious activity.
– 1 violation within 6 months > no additional measures
– 2 violations within 6 months > no additional measures
– 3 violations within 6 months > Traffic will be paused for the duration of 1 month
– 4 violations within 6 months > Traffic will be paused for the duration of 6 month
                          

Expiration of violations

Issued violations expire after six months.

What we do when we establish a breach of our guidelines and/or policies

Customers will be notified about a breach of our guidelines by email. After this notification has been sent, the customer gets one business day to reply to the notification and to give us an indication of the time needed to solve the issue. Reasonable propositions will be granted and will be held as the official deadline for solving the issue. Traffic will remain activated during this period of time (except when an immediate malware threat or major site issue has been established).

Deadlines

A fixed deadline will be set in case the customer does not respond within one business day. This deadline depends on the amount of earlier received violations and on the severity of the matter. Deadlines will always be communicated clearly by email.

If for some reason you cannot solve a certain issue within the given/agreed deadline, please let us know. A deadline can only be extended for valid reasons and only if requested before the expiration date. If you are able to give us a valid reason or mitigating circumstances to extend your deadline combined with a detailed plan of action, we can decide to extend the deadline.

When do the guidelines apply?

Websites should comply with our guidelines whenever traffic is coming directly from one of our domains. The guidelines remain in effect during the entire visit on the selected video player page. Guidelines no longer apply after the visitor has decided to further engage with your website (except for malware or virus related issues). The following actions are considered “further engagement”:

    • Clicking on a (related) video on the video player page;
    • Clicking on any of the top bar menu links;
    • Clicking on the “home” logo in the site header;
    • Clicking on any of the links in the footer;
    • Using the search bar of the website;
    • Signing in and/or up to the website;
    • Clicking on a tag.

1. INDICATIONS OF MALWARE AND VIRUS

When our quality department has indications that your website (or one of the advertisements served by your website) is infected with malware or a virus, we will inform you about the issue as soon as possible by email. We make a distinction between issues that have been determined by ourselves trough manual verification and indications that have not been verified (automated scans, user reports), when deciding over deadlines, consequences and violations;

Verified issues

    • A notification with a deadline of one business day will be sent to you.
    • Traffic will (generally) be paused when the deadline has expired and the issue has not been solved and/or we did not receive a reply with an explanation within the given timeframe.
    • A violation will be issued.
    • Traffic will be paused immediately and without a notification in advance when we establish a severe malicious activity on (one of) your site(s). For example: malware or virus warning from antivirus software or your site getting blocked by antivirus software, browser lockers, ransomware etc.

Unverified indications

    • A notification without a deadline will be sent to you.
    • Traffic will not be paused unless new indications keep coming in and there’s no explanation from the customers’ end, and/or improvement of the situation.
    • No violation will be issued, unless the indication is verified in a later stage of the investigation.

 

PLEASE NOTE: We will notify you about all malicious activity found anywhere on your website. The exception of “further engagement”, like explained in the chapter System of violations, is not taken into account when it comes to issues of malicious nature.

1.1 PROVIDED INFORMATION

You will be provided with all the information we have available about the issue. The provided information depends on the source of the indication and will include at least one of the following details:

    • Source of indication
    • Settings used
    • Blacklist resource URL, resulting page URL and date found
    • A summary of reports received from our visitors
    • Reports from our visitors and/or AdSecure alert(s). When available supported by VirusTotal and/or Sucuri reports
    • Deadline
    • Screenshots and/or screen recordings
    • Actions taken by us (if applicable)

1.2 REQUIRED INFORMATION

You are expected to provide us with all the information you have about the issue. Please provide us with the following information as soon and as detailed as possible:

    • Confirmation of receipt of notification
    • Explanation of the issue, including the source
    • Affected sites
    • Updates when necessary
    • Confirmation that the issue has been resolved

1.3 MEASURES

Depending on the steps you have taken after receiving a notification from our quality department, the following actions may result:

    • When you have succeeded in solving the issue and in replying to our notification within 1 business day, your traffic will not be paused.
    • When you have failed to solve the issue and/or did not reply to our notification within the indicated time, your traffic will be paused.
    • Your traffic will be resumed when we no longer have any indications of malicious activity on your website.

 

It is highly appreciated if you report indications of a malicious activity you find to our quality department. Proactive contribution will be taken into consideration when deciding on a violation.

PLEASE NOTE: Traffic will be disabled immediately and without a notification in advance when we establish a severe malicious activity on (one of) your site(s). We will notify you about this directly after traffic for the affected site(s) has been paused.

2. ADVERTISING GUIDELINES

Recommendation

We strongly suggest the use of an advertising notice for all your advertisements. Adding an advertising notice to your ad zones will make visitors make a distinction between content and advertisements. This makes it less likely for them to be misled. This makes it less likely for you to receive a violation for the use of misleading advertisements.
Ideally, this advertising notice should meet the following standards:

 

    • The advertising notice is shown on top of advertisement, either aligned left or centered.
    • The advertising notice is not transparent.
    • The advertising notice is using a font color that is very distinctive from the background.
    • The advertising notice is using a font size and type that is easily readable.

2.1 GENERAL GUIDELINES

The following general guidelines apply to all video content landing pages that you supply us with:

 

    • Any kind of redirection to an (un)related page is not allowed.
    • Unsolicited downloads (without permission of the visitor) of any kind are not allowed.
    • Pop-unders that open without any interaction of you with the video player page are not allowed.
    • Advertisements that obstruct the visitors with an anonymous proxy connection from seeing the actual content are not allowed.
    • Advertisements that are designed to be intentionally misleading, or are identified by us as misleading, are not allowed. Advertising is considered to be misleading when it leads the visitor into an error of thought or action.
    • Make sure at least 50% of the video player is easy to distinguish above the fold.
      The video player must offer at least the following functionalities:
        • Play button
        • Pause button
        • Full screen button
        • Scrub bar
        • Volume control (for desktop traffic)

2.2 AD FORMATS

2.2.1 POP-UNDER OR TAB-UNDER

We allow one pop-under or tab-under per visit. The visitors should not be interrupted by (the triggering of) the pop-under at any time when watching the video. This pop-under must be easy to close with one click and should stay closed after closing it once. Additionally:

    • Pop-unders that advertise free porn aggregator sites are not allowed.
    • Pop-unders that open after a delay of any duration are not allowed.
    • Pop-unders that use JS messages of any kind (e.g. enter or exit) are not allowed.

Opening a pop in a new window is allowed, provided that this window opens behind the active window of the video player page.

2.2.2 INTERSTITIAL OVERLAY

We allow interstitial overlays, provided that:

    • The interstitial overlay is a replacement of the pop-under.
    • The interstitial overlay is equipped with an advertising notice, a close (X) button and/or a ‘continue to watch video’ button.
    • The interstitial overlay does not cover the entire page; the video player page should be distinguishable in the background (e.g. by means of a semi-transparent overlay).
    • The interstitial overlay may only be triggered after the following interactions.
      • pre-roll: after clicking on the play button in the video player, before the video starts to play (Video or in-stream should start to play immediately after closing the overlay).
      • on-pause: upon pausing the video (Video should remain paused after closing the overlay).
      • post-roll: after the video has finished.
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    • The pre-roll interstitial overlay may be combined with a pre-roll in-stream video ad, provided that the in-stream ad is immediately skippable or after 5 seconds at the latest, with one click.
    • A pre-roll in-video banner is not allowed in combination with a pre-roll interstitial overlay.

2.2.3 IM-ADVERTISEMENT

We allow one IM (Instant Message) advertisement per visit which must be easy to close immediately with one click and should stay closed after closing it once. The IM-advertisement cannot be combined with the use of a video slider.

We strongly suggest using a frame around the IM-advertisement, including the text ‘Advertisement’ or something similar at the top, and a close (X) button.

2.2.4 VIDEO SLIDER

We allow the use of one video slider per visit, provided that:

    • The video slider is immediately and easily closable with one click, by means of a clearly visible close button.
    • The video slider is a replacement of the IM-banner.
    • The video slider is muted by default.
    • The video slider does not return after it is closed once.

2.2.5 IN-VIDEO TEXT ADVERTISEMENT (DESKTOP ONLY)

We allow one in-video text advertisement per visit which must be easy to close with one click and should stay closed after closing it once.

In-video text advertisements that use misleading close (X) buttons or link to a pop when closing them, are not allowed.

2.2.6 IN-VIDEO BANNER

We allow the use of in-video banners, provided that the in-video banners are immediately and easily closable with one click, by means of a clearly visible close button.

    • A pre-roll in-video banner is not allowed in combination with an interstitial overlay.
    • A pre-roll in-video banner in combination with a pre-roll in-stream video advertisement is allowed, provided that the pre-roll in-stream video ad is skippable after 5 seconds at the latest.

 

We strongly suggest the use of a frame around the in-video banners, including the text ‘Advertisement’ or something similar at the top, a close (X) button at the top right corner and a ‘Close & Play’ button on the bottom of the frame. Please make sure the video starts playing directly after clicking this button.

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2.2.7 IN-VIDEO SPONSOR LINK

We allow one in-video sponsor link, provided that the link is easy to close with one click or the link hides simultaneously with the player control bar once the video has started to play.

2.2.8 IN-STREAM VIDEO AD (VAST)

We allow the use of one pre-roll in-stream video advertisement, provided that:

    • The pre-roll in-stream video advertisement is easily recognizable as being an advertisement (e.g. by means of an advertising notice).
    • The pre-roll in-stream video advertisement is immediately skippable or after 5-10 seconds at the latest, with one click.
    • The pre-roll in-stream video advertisement is a replacement of the pre-roll in-video banner or the interstitial overlay when the time to skip countdown exceeds 5 seconds.
    • One post-roll in-stream video advertisement is allowed provided it can be skipped immediately without a countdown.

2.2.9 PUSH NOTIFICATIONS

We do not allow the use of push notifications.

2.2.10 SOCIAL BAR ADVERTISEMENTS

We do not allow the use of social bar advertisements.

2.2.11 BACK BUTTON REDIRECT

The use of a back button redirect is not allowed. When a visitor wants to leave your video page by pressing the “back” button of the browser or their mobile device they should go back to our site.

2.3 ANTI-ADBLOCK SCRIPTS

We do not encourage the use of adblockers by our visitors. But please note that when using Anti-Adblock Scripts the guidelines still need to be followed.

2.4 AD EXCHANGES

We do not encourage the use of ad exchanges when working with ad networks.  (An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions)  If you still want to use ad exchanges please make sure you carefully pick (if possible) the ad networks that are used in the ad exchange. From experience we know that ad exchanges are responsible for the most infringements of our advertising policies. This can result in a (temporary) pausing of your traffic.

2.5 MEASURES

Depending on the steps you have taken after receiving a notification from our quality department, the following actions may be applicable:

    • When you have replied to our notification and you have successfully solved the issue within the agreed deadline, your traffic will not be paused.
    • When you have failed to solve the issue within the agreed or fixed deadline set by us, your traffic will be paused.
    • Your traffic will be resumed when we have determined that you have successfully solved the issue.
    • It is highly appreciated if you report any issues on your website that breach our advertising guidelines, to our quality department. Proactive contribution can be taken into consideration when deciding on a violation.

2.5.1 Provided Information

You will be provided with all information we have available about the issue. The provided information depends on the nature of the issue and will include at least one of the following details;

    • When you have replied to our notification and you have successfully solved the issue within the agreed deadline, your traffic will not be paused.
    • Specification of the issue
    • Settings used
    • Source URL (Path)
    • AdSecure alert(s)
    • Deadline
    • Screenshots and/or screen recordings
    • Action taken by us (if applicable)

2.5.2 Required Information

You are expected to provide us with all the information you have about the issue. Please provide us with the following information as soon and as detailed as possible:

    • Confirmation of receipt of notification
    • Explanation of the issue, including the source
    • Updates when necessary
    • Confirmation as soon as  the issue has been resolved

2.5.3 Actions

Depending on the steps you have taken after receiving a notification from our quality department, the following actions may results

    • When you have replied to our notification and you have successfully solved the issue within the agreed deadline, your traffic will not be paused.
    • When you have failed to solve the issue within the agreed or fixed deadline set by us, your traffic will be paused.
    • Your traffic will be resumed when we have determined that you have successfully solved the issue.
    • It is highly appreciated if you report any issues on your website that breach our advertising guidelines, to our quality department. Proactive contribution can be taken into consideration when deciding on a violation.

It is highly appreciated if you report any issues on your website that breach our advertising guidelines, to our quality department. Proactive contribution can be taken into consideration when deciding on a violation.

3. RECOMMENDED TOOLS

To guarantee a clean, safe, and engaging user experience, and to prevent receiving violations of PB Web Media’s policies, we would like to suggest a useful tool that has proved itself to be of great benefit on our own sites.

3.1 REPORT TOOL (Mandatory for sites that allow user uploads)

We highly recommend our customers to integrate a report function for visitors on their sites in order to improve the quality of their sites. This tool will enable visitors to easily report inappropriate content, malware and technical failures in just a few seconds.

BENEFITS:

    • Inappropriate content detection: Reports will facilitate you in detecting inappropriate content in a quick manner and will give you the opportunity for a swift removal of such content.
    • Malware detection: Unfortunately malware is hard to trace. Malware reports from visitors will provide you with more information and it will increase the chance of finding the actual (cause of an) infection.
    • User experience: The report function will allow the visitors to report issues that reduce user experience, which gives you the opportunity to address these issues and eventually increase the overall user experience.

3.2 RECOMMENDATIONS

    • Be committed when you decide to add a report function to your sites. Adding a report function solely to give visitors the impression that you care about the quality of your content is not sufficient. Processing the reports might take some time, but will contribute to the quality of your site and eventually increase the value of your business.
    • Make sure you have a well defined policy when it comes to the processing of the reports.
    • Make sure the report function is clearly visible and easily accessible on your sites. Visitors need to know that there is a possibility to report undesirable activities on your site.

4. CONTACT

If you have any questions regarding our policies and guidelines please direct them to quality@pbwebmedia.com or contact the sales manager assigned to you.

Disclaimer

    • We make no representations and/or warranties regarding any information and/or statements made on this website and we cannot be held liable for any damages you may accrue due to any information and/or statements made on this website.
    • We make no representations and/or warranties about the accuracy or completeness of the information stated on this website. We do not accept responsibility or liability for any mistakes, omissions or inaccuracies of this website’s content.
    • In the end, we decide, in our sole discretion, if you have violated our advertising guidelines and/or any other policies, and we decide, in our sole discretion, any possible consequence that such a violation may have.
    • These Advertising Guidelines are an addition to the Traffic Agreement and any other policies that apply to the agreement between you and PB Web Media B.V.
    • We make no representations and/or warranties regarding any information and/or statements made under the header “recommended tools” and we cannot be held liable for any damages you may accrue due to the information and/or statements made therein and/or your use of any of the “recommended tools”. The information stated under the header “recommended tools” is solely intended for informational purposes and you should contact the representative(s) of the relevant tool(s) for more information.
    • These advertising guidelines are subject to changes and we recommend that you review the site and these guidelines from time to time and check if you have read the latest version, indicated by the last modified date at the top of this page.